salons opened
Open your own dog and cat grooming salon
Become a GROOM partner with a return on investment in as little as 6 months
dogs and cats groomed
salons opened
dogs and cats groomed
Nomination
“Franchise of the Year” – 2024
Nomination
“Franchise of the Year” – 2025
Winner of the
«Beauty Guru» award for 2024
No. 1 in the "Pet Care" category TopFranchise
All-Russian Franchise Award 2024
1st place in the Runet Rating, in the category “B2C, business for consumers”
Arab Franchise Awards
Dubai
Nomination
“Franchise of the Year” – 2024
Nomination
“Franchise of the Year” – 2025
Winner of the
«Beauty Guru» award for 2024
No. 1 in the "Pet Care" category TopFranchise
All-Russian Franchise Award 2024
1st place in the Runet Rating, in the category “B2C, business for consumers”
Arab Franchise Awards
Dubai
Discover the GROOM ecosystem
Dear Partner,
For me, this is not just a business — it is my childhood dream. A dream of well-groomed pets who no longer suffer from tangled coats. A dream of happy owners who proudly take their pets for a walk and hear admiring compliments: "What a beautiful dog you have!"
And it so happened that, in pursuit of this dream, I created the largest grooming network.
Since 2011, we have been shaping a culture of responsible pet care, promoting humane and thoughtful attitudes toward animals. We develop demand, train specialists, and create comfortable conditions for dog and cat owners by taking professional coat care into our hands.
Today, Groom is a full ecosystem consisting of 210 grooming salons, a call center, a franchising division, and grooming academies licensed by the Ministry of Education. We have published a textbook titled “The Encyclopedia of Grooming” and launched an innovative production of cosmetic products for pets.
Our goal is to open 4,000 GROOM salons in 40 countries worldwide by 2033. If you love animals and recognize the incredible potential of the grooming industry, we will be happy to welcome you to our team — to achieve a shared, bold, and ambitious goal together with Groom.
GROOM has long been a global leader in this niche, and our partners can be confident that they will receive maximum support from the management company in any matter related to grooming.
We have hundreds of successfully operating salons, production facilities, and academies behind us, and this entire ecosystem has been created for you. So that you have everything you need for the smooth operation of your salon.
I have spoken at many international events as a speaker, but I have never seen such franchise support from any of our partners. I will be happy to welcome any partner who trusts us, just as hundreds of other partners in different parts of the world have trusted us, allowing us to become the largest successful team, uniting millions of satisfied customers around the world.
We are waiting for you to join our dream team, where together we will continue to create a great story!
GROOM ecosystem
of services for animals
The largest ecosystem of grooming in the world
Since 2011, we have opened and brought 210 GROOM salons across Russia to profitability.
Over the course of 14 years, we have learned all the ins and outs of the grooming industry and share our experience with our partners.
Our own grooming academy licensed by the Ministry of Education
98% of GROOM employees are our graduates, which means we have no staffing issues in our salons or our partner salons
We grow grooming stars from scratch and train top-level staff!
In-house production of professional cosmetics
We have successfully replaced imports with our own production of professional cosmetics, which has allowed us to increase profits from services without compromising quality.
Cosmetics are supplied to partner salons with discounts of up to 50%
Our own store for grooming equipment
Save on equipping your salon or office with the necessary equipment and tools thanks to the dealer discount provided
Created by groomers for groomers and pet owners who care for their pets
Revenue grows exponentially always
Salons
Revenue
Salons
Revenue
2019
19
$ 265 000
2020
33
$ 675 000
2021
60
$ 1 225 000
2022
84
$ 2 025 000
+65%
2023
115
$ 3 238 000
+60%
2024
153
$ 6 750 000
+110%
2025
200
$ 12 500 000
+86%
Win-Win Business Model
Everyone wins here—you, society, partners, and most importantly, our beloved pets :)
Annual growth in demand for grooming services
> 12%
Spent on pets in 2022
> $600M
According to statistics, a solvent family has a pet.
Every 4
By 2026, the grooming market is developed by
20%
Brad Pett
See the love and care groomers show to our fluffy clients
Goals for 2034
4,000 salons worldwide
Residences in the world's largest cities
GROOM cosmetics enters global markets and achieves leading positions in product sales
Grooming academies in major cities around the world
Kennels of the most popular breeds in grooming around the world
In-house production of grooming equipment and tools
Proprietary software
We’ve made this business
truly profitable
with a 28% margin
Palm Tail Awards
10 Steps
to Opening Your First GROOM Location
We conclude a contract
We will discuss everything, check everything, answer questions, meet, sign, and drink champagne
Looking for premises and signing a lease agreement
We will help you with your search, provide legal assistance, and negotiate the price with the owner (get you a discount)
Next, GROOM does the following
Training franchisees in the basics of grooming
Renovation and furnishing of premises, selection of cosmetics and equipment, recruitment and training of staff, marketing basics, website and geo-services management, methodological guidelines for staff
We will develop a design project for the interior
We will adapt to your space and arrange the furniture.
We will select the equipment
We will order and ship all the necessary equipment.
We will provide cosmetics
We use professional cosmetics of our own production.
Let's launch an advertising campaign
We will develop creative content, launch the website, and create social media accounts.
We will select and train staff
We will provide each groomer with all the necessary materials and give them access to the online course platform.
Salon opening!
Grand opening ceremony with a buffet and ribbon cutting ;)
Continued support for the branch
It is important to us that every new partner feels our love and care.
Become the grooming king
in your city in 2 months
GROOM Franchise Format
| Premium | Comfort | Standard | |
| Room size | |||
| Room size | 40–80 m² | 330–60 m² | 10–25 m² |
| Type of premises | |||
| Type of premises | Non-residential premises with a separate entrance | Non-residential premises with a separate entrance | Non-residential premises with a separate entrance |
| Number of craftsmen | |||
| Number of craftsmen | 2-12 people | 2-8 people | 2-3 people |
| Presence of an administrator | |||
| Presence of an administrator | Yes | Yes | Call center |
| Lump sum payment amount | |||
| Lump sum payment amount | $ 25 000 | $ 20 000 | $ 20 000 |
| Actual revenue amount | |||
| Actual revenue amount | $ 32 000 | $ 23 000 | $ 19 000 |
| Turnkey investment volume | |||
| Turnkey investment volume | $ 72 000 | $ 45 000 | $ 32 000 |
| Business profitability | |||
| Business profitability | 25% | 25% | 30% |
| Payback period | |||
| Payback period | 18 months | 14 months | 10 months |
| Additional | |||
| Additional |
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Want to know how much you can earn?
Please indicate approximate revenue, number of salons, and other additional surcharges
Revenue
Salons
Net profit
Book
an online meeting
with the Master Franchise the Groom Ecosystem
I’ll personally oversee the development of your salon until it achieves stable financial 📈 results
Khaled Abbas
Master Franchise the Groom Ecosystem
Groomed with love, like our own
The franchise of the largest grooming chain includes:
The cool GROOM brand and brand book
We monitor brand awareness and provide advertising materials:
Value: priceless!
Included in the franchise package
A ready-made, effective website with a conversion rate of 15%
You will receive a stylish, customized website developed by market experts for $ 20 000.
Value: $ 25 000
Included in the franchise package
Design project
We will develop a customized design project for your premises. We will plan a convenient layout for your equipment.
Value: $ 5 000
Advertisement
We will attract customers to your salon and provide a full report on the work done, as well as:
We will create and centrally provide content for social networks Facebook and Instagram
We will set up advertising campaigns in Google Ads, Facebook and Instagram targeted advertising
We will develop a personalized media strategy tailored to your territory
We will analyze the market and warm up potential customers for you
Value: $ 3 500
Included in investments
Book a Consultation
Fill in the fields below and one of our experienced specialists will contact you shortly
Training in the grooming business
Comprehensive business training for new franchisees anywhere in the world on a unique online platform
Legal consultation
- Employment of employees
- Legal nuances of the grooming business
- Inspections of government agencies
- Fundamentals of Legal Security
Accountant consultation
- Open a legal entity
- Favorable taxation
system - Finance and reporting
Legal framework
- Company regulations, groomer and administrator duties
- Set of employment documents for employer safety
Ancotió Bandogas
900M dogs and cats live worldwide.
Over the past 3 years, the number of pets has grown by 135М, or 15%
According to a survey by the Ipsos Center for Animal Nutrition and Welfare in 2023
Book a Consultation
Fill in the fields below and one of our experienced specialists will contact you shortly
GROOM Partner Stories
Our business model has survived four crises and a pandemic
Additional development opportunities with GROOM
Any cooperation model will be profitable
-
Become a GROOM shareholder
-
Developing your GROOM mini-network
-
Become a master franchisee in your city or region
-
Open your own GROOM academy
If you decide to change your line of business, you can quickly sell your business at a price close to market value
About GROOM in the media
219,000 pets were groomed in 2025 alone
Book a Consultation
Fill in the fields below and one of our experienced specialists will contact you shortly
Frequently Asked Questions
Of course, 90% of our franchisees had no experience in grooming. Especially for such cases, we have developed a training platform where we explain all the intricacies of the business
Thanks to our unique training platform, we will share our invaluable experience with you and warn you against mistakes
All processes in our network are automated, so you can easily combine one business with another
We not only help you find staff, but also train them ourselves. After all, we have our own grooming academy, which has repeatedly been named the best school in Russia
